Designer. Leader. Innovator.

I believe design thinking transcends industries and categories. I look for projects that will challenge me as a designer, creative thinker and leader.

Creative Services

A client-focused, innovative, solution-oriented design consultancy. My services are tailored to deliver design excellence while meeting brand requirements and the client’s timeline and budget.

INTERIOR DESIGN | Creative Consulting | Building Design Teams | PRODUCT DESIGN
Erin Hoover
My Design Philosophy

"To create something exceptional, your mindset must be relentlessly focused on the smallest detail."

- Giorgio Armani

I was lucky enough to work for design icons Giorgio Armani and Diana Vreeland. They continue to be my inspiration: Mr. Armani for the absolute clarity and reductive brilliance of his aesthetic, and Mrs. Vreeland for her fearlessness, taste and eclectic personal vision. They have given me a standard of excellence that I aspire to with every project I undertake as a designer.

Explore Leadership
Erin Hoover
About Me

“Styles come and go. Good design is a language, not a style.”

– Massimo Vignelli

As Vice President, Global Brand Design for Westin, Sheraton and Le Meridien Hotels & Resorts, Erin Hoover leads a design team responsible for providing design direction for the look and feel of Starwood’s full service brands. With Hoover, the creative team develops global design concepts for guestrooms, public spaces, brand partnerships, marketing events and other elements in the 3D space of these brands.

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Consulting Services

My Areas of Expertise

Interior Design

Refresh, renovation or new construction? From design concept to installation, I work with clients to create a plan tailored to the project goals, bringing in additional resources as needed. My focus is on delivering the best possible design outcome for every project I undertake.

Creative Consulting

I work with a wide range of clients, providing short or long-term consulting services on diverse topics, including: design presentations, product reviews, project troubleshooting, comp set research and brand repositioning.

Building Design Teams

In a complex world, collaborative teamwork is essential – understanding how to harness and develop the power of creative teams is the only way to solve 21st century design challenges. Building and leading creative teams has been one of the most fulfilling aspects of my career.

Product Design

I’ve designed and developed many different custom products for hospitality and commercial use, including: Furniture, Carpet, Textiles, Bedding, Wallcovering and Apparel Programs Working closely with manufacturers and their technical teams, I create custom product lines focused on their target audience.

Brands I've Worked On

Featured Press

Huffington Post

We Found The ONE Reason Why Your Hotel Bed Is So Perfect.

"The all-white bed created this halo effect — people thought a room had been renovated, even if it was just the bed that had been changed,” Hoover explained. “It had a huge impact..."

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Hospitality Design

Game Changers.

“A lot of other brands have latched onto the Westin look of soothing tones and inspiration from nature,” Hoover says. “It was starting to feel superficial, and perhaps not so ownable, so we wanted to put some distance between us and the competition. With biophilic design, we can dig a little deeper...”

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Business Travel Magazine

Westin Hotels & Resorts Unveils New Nature-Inspired Public Space Concept.

"Ranging from 100 to 300 square feet, each Vertical Garden is custom-designed and integrates wall-mounted plant modules with infill panels of unique textured materials inspired by the interior architecture and the location’s regional identity."

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