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About Me

“Styles come and go. Good design is a language, not a style.”

– Massimo Vignelli

As Vice President, Global Brand Design for Westin, Sheraton and Le Meridien Hotels & Resorts, Erin Hoover leads a design team responsible for providing design direction for the look and feel of Starwood’s full service brands. With Hoover, the creative team develops global design concepts for guestrooms, public spaces, brand partnerships, marketing events and other elements in the 3D space of these brands.

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My Design Philosophy

"To create something exceptional, your mindset must be relentlessly focused on the smallest detail."

- Giorgio Armani

I was lucky enough to work for design icons Giorgio Armani and Diana Vreeland. They continue to be my inspiration: Mr. Armani for the absolute clarity and reductive brilliance of his aesthetic, and Mrs. Vreeland for her fearlessness, taste and eclectic personal vision. They have given me a standard of excellence that I aspire to with every project I undertake as a designer.

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My Portfolio

Selected Projects

I’m passionate about creating concepts and strategy for design led brands, with a proven ability to lead collaborative teams and create exceptional projects. I’m experienced in creating and developing concepts for hospitality, retail, events and exhibits. I can see the big picture as well as the details that make a design unique, and I’m dedicated to delivering value as well as creative impact to partners and stakeholders.

Westin Hotels

Inspired by Wellbeing | Haven (Public Space)

Sheraton Hotels

Brand Transformation | Public Space

Sheraton Hotels

Brand Transformation | Guest Room

Westin Hotels

Kids Club Design

Westin Hotels

Inspired by Wellbeing | Gen 4 Guest Room

Multiple Brands

Experiential Design

Giorgio Armani

Retail Development

Brands I've Worked With

Great design transcends industries. I’ve worked with a wide range of brands on projects that have inspired and challenged me as a designer.

Featured Press

Huffington Post

We Found The ONE Reason Why Your Hotel Bed Is So Perfect.

"The all-white bed created this halo effect — people thought a room had been renovated, even if it was just the bed that had been changed,” Hoover explained. “It had a huge impact..."

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Hospitality Design

Game Changers.

“A lot of other brands have latched onto the Westin look of soothing tones and inspiration from nature,” Hoover says. “It was starting to feel superficial, and perhaps not so ownable, so we wanted to put some distance between us and the competition. With biophilic design, we can dig a little deeper...”

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Business Travel Magazine

Westin Hotels & Resorts Unveils New Nature-Inspired Public Space Concept.

"Ranging from 100 to 300 square feet, each Vertical Garden is custom-designed and integrates wall-mounted plant modules with infill panels of unique textured materials inspired by the interior architecture and the location’s regional identity."

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