In a complex world, collaborative teamwork is essential– understanding how to harness and develop the power of creative teams is the only way to solve 21st century design challenges. Building and leading creative teams has been one of the most fulfilling aspects of my career.

My Belief

Ask The Right Questions

Designers are supreme innovators, creative problem solvers and solution finders, but the most important first step in any project is defining the problem – are you asking the right question?

My Philosophy

12 Point Design Ethos

01.

Be fearless

Question the status quo, even when it feels scary.

02.

Work Hard

Sweat the details, persevere, and push every project to be the best possible version of your design.

03.

Make Mistakes

Without mistakes, there is no learning and no innovation. Figure out what you did, learn from it and move on.

04.

Know Your Audience

Tailor your message, be a magician and a storyteller.

05.

Ask The Right Question

The first step in any project is defining the problem.

06.

Make It Better

Promote positive choices that benefit end users and the environment.

07.

Be Interested

Inspiration is everywhere. A wide range of interests make me a better designer.

08.

Teamwork Makes The Dream Work

Surround yourself with smart people with diverse skills and outlooks. Give your team ownership of the vision.

09.

Have A Sense of Humor

Creativity and the ability to laugh, especially at yourself, go hand in hand.

10.

Taste Matters

Always strive for the most elegant solution.

11.

Create Experiences

Engage the senses and create spaces that make people feel different.

12.

Lighting is Everything

Lighting is the magic ingredient in interior design. Without it, there is no color and no ambience.

My Process

A Structured Approach

  • Step 1.

    Research, Research, Research

    I believe in depth, user focused research is essential - from lifestyle trend reports to spending a day observing front desk staff checking guests in, a multifaceted approach to research leads to the insights that elevate your design concept.

  • Step 2.

    Tell The Story

    Design is emotional, engaging the senses and the imagination – we craft a narrative for every project and tell that story through imagery, form, color and texture.

    Step 2.

    Tell The Story
  • Step 3.

    Develop & Prototype

    Design development puts the meat on the bones of the story – using a wide range of tools helps us visualize the project and understand how it will look and feel to the end user. Creating real prototypes and samples is critical to delivering a final product that will inspire and engage our clients and end users.

  • Step 4.

    Communicate & Evaluate

    Designing for a global audience means creating tools to help them understand and apply the concepts my team creates. Every project includes a dialogue with these extended teams, to ensure that we're delivering solutions that work for them. We also solicit feedback on the final product to allow us to make final adjustments and modifications.

    Step 4.

    Communicate & Evaluate