Business Travel Magazine
Westin Hotels & Resorts Unveils New Nature-Inspired Public Space Concept
Westin Hotels Resorts announces that it is applying its industry leading, design-driven approach to the new public space design, allowing travelers to stay balanced, refreshed and connected on the road. Designed with guests’ well-being in mind, the new lobby concept serves as a modern-day oasis for today’s demanding travelers by incorporating natural design elements, flexible and functional zoning and conveniently-located retail and grab go areas. Westin’s new public space concept is currently on display at Westin Gaslamp Quarter inSan Diego and will continue to roll out at participating properties worldwide throughout 2013. Five additional hotels are slated to feature the new concept this year including Westin Indianapolis, Westin Boston Waterfront, Westin Birmingham, Westin Georgetown and Westin Bethesda.
Westin Hotels Resorts creates a modern day oasis in lobbies across the world with custom-designed vertical gardens, one of the brand’s industry leading efforts to transform the public space experience.
The new nature-inspired concept is currently on display at The Westin Gaslamp in San Diego and will continue rolling-out to participating properties worldwide.
The Vertical Garden is a unique focal element of the new Westin lobby concept and was designed not only to improve indoor air quality, but also to create a calming, more natural environment. Although vertical gardens exist in other boutique hotel properties, Westin is the first global brand to incorporate these structures in the lobby space throughout its global portfolio. The brand’s in-house design team, led by Erin Hoover, Vice President of Design, was inspired by research conducted by NASA scientists who discovered that growing plants indoors relieves stress while also helping to clean the air. The design team was also motivated by multiple studies of biophilia which indicate that the integration of nature into design results in a range of health benefits, including lower blood pressure, enhanced mental stamina and elevated moods. As the first international hotel brand to go smoke-free in 2006, Westin decided to partner with Ambius, the premier global interior landscaping provider, to create these “living walls” that function operationally in the hospitality environment and further the brand’s commitment to ensuring that guests leave feeling better than when they arrived.
“Ranging from 100 to 300 square feet, each Vertical Garden is custom-designed and integrates wall-mounted plant modules with infill panels of unique textured materials inspired by the interior architecture and the location’s regional identity.”
Experts from Ambius work with Westin’s Brand Design Team and the individual properties to determine which plants are best suited for their lobby space, depending on the amount of natural and artificial light, as well as the location’s natural climate. These range from low- and mid-light plants including Variegated Philodendron, Golden Pothos and Dallas Ferns, to high-light plants such as English Ivy and the Purple Waffle Plant, all selected by the design team for their detoxifying, high-oxygen producing properties that improve overall air quality. Some of the systems are also designed with a UV filter, allowing for the use of grey water and therefore providing an even further positive impact to the environment over the life-span of the Vertical Garden.