We bring modern ingenuity to the classic art of travel, championing simplicity in an era of excess and complexity.
An Effortless Space
Centered around F&B, the Sheraton public space experience is designed to appeal to both individuals and groups. Flexible enough to evolve throughout the day, the spaces can transition from public to private, or semi-public to semi-private. Adopting a “freedom in the framework” approach, we’ve used three key principles as the lenses through which to create spaces and concepts that deliver on the brand’s promise of Effortless Travel and enlightening experiences.
Spaces are seamless, with open volumes, thoughtful details and a new approach to color and pattern.
Sheraton Hotels is an iconic brand, so the approach to design must be aspirational.
Creating smart features and touch points reinforces the brand’s positioning and elevates the experience.
The layout is designed to maximize openness and flexibility, reflecting a modern sensibility. A more custom, less prescriptive approach to design means that elements can be adapted to suit each unique space.
Two zones accommodate modern lifestyles with a sense of openness and flexibility.
Dressing Area - Entry, closet and bath are combined into one seamless space.
Living Area - Flexible living space perfect for sleeping, dining, working and entertaining.
1. Dressing Alcove - All the hanging space you need for clothes, and a place to sit and dress.
2. Open Vanity - A space to prepare for your day and prep without a fogged mirror.
3. Private Shower Room - A spacious shower with modern fixtures.
4. Sleeping Area - A premium Sheraton sleep experience with a modern platform-style bed with ample outlets at the bedside.
5. Entertainment Area - Sleek wall-mounted TV, refreshments within easy reach, and additional space for your belongings
6. Flexible Work / Lounge - Customize the area for work, dining or lounging wih easily plug in devices
An effortless space that is seamless and thoughtful, balancing smart design with a premium experience. The layout is designed to maximize openness and flexibility, reflecting a modern sensibility. A more custom, less prescriptive approach to design means that elements can be adapted to suit each unique space.
In the spirit of customization and local relevance seen through the lens of the Sheraton brand, these projects represent Sheraton’s transformation with best in class design.
"Erin is a pleasure to work with, the consummate professional, open minded and willing to listen to and exchange ideas for the hotels while keeping an eye on Brand Standards." Ron Kollar / Chief Design Office / Tishman Hotel Corporation
The Sheraton 2020 goal of Differentiating by Design challenged us to bring a fresh approach to the interior design direction for the brand. From inspiration to design development and prototypes to the final designs, take a look behind the scenes and see how it all came together.